1. Exactly right about the 34% CTR drop—I've been tracking similar trends with our email campaigns lately. What caught my attention is how personalization seems to cushion the blow a bit. Have you tested segmenting audiences more granularly to combat this dip?
https://www.paste-bookmarks.win/the-great-decoupling-between-visibility-and-traffic-6-critical-questions-marketing-leaders-must-answer
1. Exactly right about the 34% CTR drop—I've been tracking similar trends with our email campaigns lately. What caught my attention is how personalization seems to cushion the blow a bit