A single negative review or viral post can hurt your reputation and stall sales...

https://www.scribd.com/document/1016385263/The-Ghost-in-the-Machine-How-to-Neutralize-Outdated-Claims-About-Your-Business-212893

A single negative review or viral post can hurt your reputation and stall sales growth faster than you think. When harmful content pops up, your reaction defines your brand’s future