Consumers don’t want to jump through hoops anymore. We’ve reached a point where...

https://www.bookmarking-planet.win/we-re-done-waiting-users-now-expect-total-speed-if-you-force-logins-or-hide

Consumers don’t want to jump through hoops anymore. We’ve reached a point where if your app takes more than two seconds to load or forces a re-login, people just move on. It’s all about cutting out the annoying friction