Conversational search engines pull from deep in the archives, often resurfacing...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep in the archives, often resurfacing old negative content that used to stay buried. You can no longer rely on burying links with SEO tricks. Instead, modern reputation management focuses on three core pillars