Cut to the Chase: Tracking Roofing SEO ROI by Booked Jobs, Not Just Leads

https://titusgjmw382.theburnward.com/why-inactive-listings-are-often-a-symptom-what-zero-click-search-data-actually-tells-you

If you run a roofing company, you care about booked jobs and completed invoices, not vanity numbers. Clicks, impressions, and form fills are easy to show on a report, but they mean nothing if they don't turn into billable work