Discontinued Rolex models often trade above retail because collectors value...

https://milosimpressivejournals.quillnesty.com/posts/how-do-dealers-figure-out-what-a-rolex-is-worth-today

Discontinued Rolex models often trade above retail because collectors value rarity, driving prices up in real transactions. Insurance appraisals, however, estimate replacement cost, not what you’d actually get selling a watch