How API-first Couponing Frees Retailers from Rigid Promotion Engines

https://stateofseo.com/why-your-visual-rule-builder-keeps-producing-conflicting-promotion-logic-and-how-to-fix-it/

If you've been burned by fixed, monolithic coupon tools that break checkout flows, cause pricing mismatches, or force long engineering sprints for simple promos, you're not alone