Many organisers treat hybrid events as a simple livestream. They miss the mark...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Many organisers treat hybrid events as a simple livestream. They miss the mark on audience value and long-term revenue. A $9 billion market opportunity sits right in front of us, but only for those who build intentional, integrated experiences