Negative search results can cripple your conversion rate, but you don’t have to...

https://wiki-book.win/index.php/Page-One_Triage:_How_to_Prioritize_When_Your_Brand_SERP_is_Under_Fire

Negative search results can cripple your conversion rate, but you don’t have to settle for the damage. Often, a full removal isn't possible, so we pivot to a strategy of pushing those links off page one