When Deals Start as Conversations: How a $25M SaaS Vendor Nearly Lost a $3.2M Sale Because Information Lived Everywhere
https://www.tool-bookmarks.win/why-everyone-says-information-is-everywhere-and-what-momentum-quietly-reveals
How a $25M SaaS Vendor Almost Blew a $3.2M Enterprise Deal Because Data Lived Everywhere Deals don’t start in CRMs. They begin in conversations - emails, text threads, coffee chats, hallway catch-ups, and late-night Slack threads