Procurement teams now conduct digital-first research before ever speaking to a...

https://www.nav-bookmarks.win/most-b2b-buyers-check-g2-clutch-and-linkedin-before-they-ever-speak-to-your

Procurement teams now conduct digital-first research before ever speaking to a rep. If your LinkedIn, G2, or Clutch profiles look outdated or incomplete, these buyers assume your firm is unstable or inactive