Retainers usually cap your margins at 30% because you’re trapped selling hours....

https://www.beacon-bookmarks.win/you-re-hitting-a-ceiling-at-30-percent-margins-as-long-as-you-re-just-trading

Retainers usually cap your margins at 30% because you’re trapped selling hours. When you turn your agency into a lab and build your own tools, you can hit 70%+ software margins. Stop grinding for service fees and start building something that scales.