Specialist ecommerce SEO beats trend chasing because it maps intent to category...

https://bizzmarkblog.com/how-do-i-tie-ecommerce-seo-reporting-to-revenue-not-just-traffic/

Specialist ecommerce SEO beats trend chasing because it maps intent to category pages, improves product templates at scale, and helps search engines crawl useful pages. It also strengthens internal linking and measures sales, not just clicks