Streaming culture is shifting. It’s no longer just about watching; it’s about...

https://www.mediafire.com/file/4nsla6fifvu1cd5/pdf-11788-32763.pdf/file

Streaming culture is shifting. It’s no longer just about watching; it’s about being part of the production through live chat. We examine how creators turn viewers into participants, fundamentally changing how we experience live, immersive digital events