This article looks at ecommerce marketing as a connected system, not a list of...

https://www.paste-bookmarks.win/ecommerce-marketing-works-better-as-a-connected-system-than-a-stack-of-separate

This article looks at ecommerce marketing as a connected system, not a list of separate campaigns. It explains how to link customer acquisition, the site experience, and follow-up so each part supports the next