To get more from Google Ads, agree on goals first. Set up tracking before spend...

https://keeganssuperdigests.zenbloomer.com/posts/how-do-agencies-decide-budget-allocation-across-campaigns

To get more from Google Ads, agree on goals first. Set up tracking before spend grows. Check if leads are good, not just many. Test one change at a time, keep notes, and use the results to choose the next step with your agency together.