Waiting for an app to load is now a dealbreaker. Users demand fast loading and...

https://highstylife.com/the-notification-tightrope-how-smart-platforms-balance-relevance-and-retention/

Waiting for an app to load is now a dealbreaker. Users demand fast loading and deep personalization because our time is limited. When you combine that speed with seamless mobile payments, you remove the friction that kills engagement