what is a content strategy

https://yenkee-wiki.win/index.php/Building_a_Real_Content_Strategy_for_SEO_That_Actually_Works

Content strategy is the practice of planning, creating, delivering, and governing content to meet business goals and user needs. It involves understanding what your audience cares about, then using a cohesive plan to guide every piece of content—from blog posts to social media updates—so that it's useful, consistent, and aligned with your brand’s voice. Without a strategy, content becomes scattered and ineffective.