Why do some discontinued Rolex models sell for more than their original retail...

https://lunassmartthoughts.lumenforgex.com/posts/what-s-the-simplest-checklist-to-value-my-discontinued-rolex-at-home-first

Why do some discontinued Rolex models sell for more than their original retail price? Take the Kermit 16610LV or the Oysterquartz, which had fewer than 25,000 units made—scarcity plays a big role. Then there’s the story behind the $17