Why do we crave mystery drops? It isn't just luck. Apps use structured...

https://www.mediafire.com/file/0wqe3g3hxqvj62l/pdf-93721-82030.pdf/file

Why do we crave mystery drops? It isn't just luck. Apps use structured uncertainty and immediate feedback loops to keep us scrolling. I explored how the attention economy leverages this psychology to keep us hooked and why it is so hard to look away.