Why Your Impressions Are Rising but Clicks Are Falling: A 7-Point Diagnostic List

https://wool-wiki.win/index.php/Case_Study:_When_Full_Automation_Met_69%25_Zero-Click_Searches_%E2%80%94_What_the_Numbers_Actually_Show

1) Why this list matters: stop celebrating impressions when clicks and revenue tell a different story If your dashboard shows impressions up 85% year-over-year but clicks down 23% since January 2024, you’re likely celebrating the wrong