You don't need a loud PR campaign to fix a bad search result. Start with a...

https://yenkee-wiki.win/index.php/What_Should_I_Avoid_Saying_When_I_Contact_a_Publisher%3F_A_Guide_to_Reputation_Cleanup

You don't need a loud PR campaign to fix a bad search result. Start with a quiet audit to identify exactly what damages your reputation. Sometimes you can request a direct removal for policy violations